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On Purpose: Delivering a Branded Customer Experience People Love

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Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences. It provides the tools for brands to stand out by defining, designing and delivering distinctive, valuable customer experiences across multiple channels.

Because purpose is what you do, not what you claim, On Purpose helps you act on your business purpose by showing you how to make your brand stand out. Each chapter illustrates how to succeed in a specific channel by presenting interviews with purpose-driven leaders such as Vernon Hill (Metro Bank), John Forrest (Premier Inn) and Gav Thompson (giffgaff) and case studies of companies.

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Ketersediaan

B04340

B-Leadership ON SH

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

B-Leadership ON SH

Penerbit

United Kingdom : Kogan Page Limited., 2015

Deskripsi Fisik

278 hlm

Bahasa

English

ISBN/ISSN

9780749471910

Klasifikasi

B-Leadership

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

Cetakan 1, 2015

Subjek

Buku Leadership

Info Detail Spesifik

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Pernyataan Tanggungjawab

Shaun Smith & Andy Milligan

Versi lain/terkait

Lampiran Berkas

Komentar

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