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The Four : The Hidden DNA of Amazon, Apple, Facebook, and Google

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Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

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Ketersediaan

B07941	B-Pendidikan & Kemanusiaan TH SC		Tersedia
B08849	B-Pendidikan & Kemanusiaan TH SC		Tersedia

Informasi Detail

Judul Seri

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No. Panggil

B-Pendidikan & Kemanusiaan TH SC

Penerbit

United Kingdom : Portfolio., 2017

Deskripsi Fisik

320 hlm

Bahasa

English

ISBN/ISSN

978-0735213654

Klasifikasi

B-Pendidikan & Kemanusiaan

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

Edisi 1

Subjek

Buku Pendidikan & Kemanusiaan

Info Detail Spesifik

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Pernyataan Tanggungjawab

Scott Galloway

Versi lain/terkait

Lampiran Berkas

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